Digital Domination
₹1 Crore Personal Brand Audit
Client Intake Form
22 questions. 15 minutes. The foundation of your entire audit session.
0 of 22 answered
Your Details
Your Details
So we know who to prepare this audit for
Before you begin
- 1Answer from where you are right now, not where you want to be. Honest answers = a sharper audit.
- 2If a question doesn't apply yet, write "Not set up yet." That answer is valuable too.
- 3Use bullet points freely — you don't need to write in full sentences.
- 4Each section has a short tip to help you get started. Read it before answering.
Section 1 · 4 questions
Brand Foundation
Think about this: if someone asked a stranger to describe your work in one sentence, what would you want them to say? Start there.
Question 1
e.g. "Early-stage founders between 25–40 who have an idea but no audience"
Thinking Starters
- Coaches & consultants building their practice
- Content creators & influencers wanting to monetize
- Working professionals building a side brand
- Freelancers & service providers
- Entrepreneurs & startup founders
- Course creators & educators
- Fitness, finance, real estate professionals
- Not clearly defined yet
Question 2
e.g. "From invisible expert to booked-out consultant with inbound leads"
Thinking Starters
- Build a personal brand from scratch and get noticed
- Grow an audience and become a niche authority
- Monetize expertise and create income from content
- Get high-ticket clients through organic content
- Quit job and go full-time with their own brand
- Launch and sell a course, coaching, or digital product
- Transition from unknown expert to thought leader
- Not clearly defined yet
Question 3
e.g. "I build systems, not just content strategies — so clients don't need to rely on me forever"
Thinking Starters
- I use a proven framework, not generic advice
- I focus on story-driven content, not just tips
- I combine personal brand + business strategy
- I work on identity and positioning before content
- I give implementation support, not just education
- I have personally built what I teach
- I focus on long-term authority, not viral shortcuts
- I'm not sure what makes me different yet
Question 4
e.g. "I spent 3 years grinding without a clear brand — then one post changed everything and I built my first ₹10L month"
Thinking Starters
- Struggled to grow despite real expertise — figured it out
- Left a corporate job and rebuilt through personal branding
- Was invisible online for years until one shift changed everything
- Was doing this work for others and decided to build my own brand
- Watched people with less expertise earn more due to better positioning
- A mentor or turning point completely shifted my direction
- My niche chose me — I kept getting asked the same questions
- Still defining my origin story
Section 2 · 3 questions
Audience
Think about the person who gets the most value from your work. Not your average follower — your best client.
Question 5
e.g. Age, profession, income level, mindset, where they spend time online
Thinking Starters
- Age 22–30, just starting out, building from zero
- Age 28–38, mid-career professional building a side brand
- Age 30–45, established expert wanting to go digital
- Age 25–40, coach or consultant ready to scale
- Age 20–28, content creator wanting to monetize
- Age 35–50, business owner wanting personal authority
- Entrepreneur with existing business wanting a brand layer
- Still figuring out who my ideal client is
Question 6
List them — one line each is fine
Thinking Starters
- Don't know how to position themselves clearly
- Create content but get no engagement or leads
- Inconsistent — start and stop repeatedly
- Don't know what to post or talk about
- Have expertise but no audience
- Have audience but no monetization strategy
- Overwhelmed — no system, everything is reactive
- Afraid of putting themselves out there publicly
- Can't convert followers into paying clients
- Don't know how to differentiate from competitors
Question 7
What do they ultimately want to achieve?
Thinking Starters
- Build a recognized personal brand in their niche
- Grow to 10K, 50K, or 100K followers
- Generate ₹1L+ per month from their personal brand
- Get consistent inbound leads without chasing clients
- Launch and sell a course, coaching, or membership
- Quit job and go full-time with their brand
- Build an email list and community they own
- Become financially free through digital income
Section 3 · 5 questions
Offers & Revenue
Don't overthink the numbers — an estimate is fine. The goal is to understand your current revenue architecture.
Question 8
List everything — courses, coaching, consulting, templates, anything you sell
Thinking Starters
- 1:1 coaching or mentoring
- Group coaching program
- Online course (self-paced)
- Live cohort or workshop
- Done-for-you service
- Consulting retainer (monthly)
- Digital products (templates, guides)
- Membership or subscription community
- No paid offers yet — still building
Question 9
If none yet, write "None yet"
Thinking Starters
- 1:1 coaching or consulting
- Group program
- Online course
- Done-for-you services
- Retainer clients
- Digital products
- I have no paid offers yet
Question 10
e.g. ₹499 (lowest) to ₹75,000 (highest)
Thinking Starters
- Under ₹1,000
- ₹1,000 – ₹5,000
- ₹5,000 – ₹15,000
- ₹15,000 – ₹50,000
- ₹50,000 – ₹1,00,000
- Above ₹1,00,000
- Mixed — offers at multiple price points
- No paid offers yet
Question 11
How does someone go from discovering you → to paying you?
Thinking Starters
- Content → DM conversation → call → sale
- Content → free lead magnet → email → offer
- Content → free webinar → pitch → sale
- Referral → direct conversation → sale
- Platform profile → link in bio → sales page → purchase
- Word of mouth only — no formal funnel
- No clear funnel yet — sales happen randomly
Question 12
Monthly subscriptions, retainers, communities with paid access, etc.
Thinking Starters
- Yes — paid community or membership (monthly fee)
- Yes — monthly retainer clients
- Yes — subscription product or newsletter
- No — all income is one-time transactions
- Not yet but I want to build this
Section 4 · 4 questions
Community & Ecosystem
Rough numbers are fine — no need to count exactly. Even '~500' works perfectly.
Question 13
Total subscribers across all lists (write 0 or "Not started" if applicable)
Thinking Starters
- No email list yet
- 1 – 100 subscribers
- 100 – 500 subscribers
- 500 – 2,000 subscribers
- 2,000 – 5,000 subscribers
- 5,000 – 10,000 subscribers
- 10,000 – 25,000 subscribers
- 25,000+ subscribers
Question 14
WhatsApp group, Telegram, Circle, Facebook Group, etc. — total members across all
Thinking Starters
- No community yet
- Under 100 members
- 100 – 500 members
- 500 – 2,000 members
- 2,000 – 5,000 members
- 5,000 – 10,000 members
- 10,000+ members
Question 15
Where most of your audience currently lives
Thinking Starters
- YouTube
- Twitter / X
- Telegram
- Podcast
- Newsletter / Email
- Multiple platforms equally
- No strong platform presence yet
Question 16
Where do most of your paying clients actually come from?
Thinking Starters
- Instagram content and DMs
- LinkedIn content and DMs
- YouTube videos
- Referrals from existing clients
- Word of mouth
- Paid ads (Meta or Google)
- Email list
- Telegram or WhatsApp community
- Speaking events or collaborations
- No consistent lead source yet
Section 5 · 4 questions
Analytics & Growth
If you don't track any metrics yet, just write that honestly. It tells us exactly where to begin.
Question 17
Followers, reach, engagement rate, revenue, conversions, etc.
Thinking Starters
- Follower count
- Reach and impressions
- Engagement rate
- Profile visits and link clicks
- Email open rate and click rate
- Monthly revenue
- Number of leads or inquiries
- Sales conversion rate
- Website traffic
- I don't track any metrics consistently
Question 18
Daily, weekly, monthly, or rarely?
Thinking Starters
- Daily
- Weekly
- Monthly
- Only when something spikes or drops
- Rarely — almost never
- Never formally reviewed
Question 19
Type of content, topic, or a specific post — whatever gets the most engagement or leads
Thinking Starters
- Personal story and origin content
- Behind-the-scenes or day-in-my-life
- Educational tips and how-to content
- Contrarian or opinion-based content
- Results and transformation case studies
- Niche expertise and authority content
- Trending audio or format reels
- Carousels and infographic posts
- Not sure — I don't track this
- Nothing is performing well currently
Question 20
What format or topic consistently underperforms?
Thinking Starters
- Static image posts
- Long-form videos (over 5 minutes)
- Purely promotional content
- Repurposed or recycled content
- Text-only posts
- All content performs inconsistently
- Not sure — I don't track this
Section 6 · 2 questions
Consistency & Goals
The goal question matters most — be ambitious and specific. This is what your entire audit will be oriented around.
Question 21
e.g. "3 months", "on and off for 2 years", "just starting"
Thinking Starters
- Just starting — less than 1 month
- 1 – 3 months
- 3 – 6 months
- 6 months – 1 year
- 1 – 2 years
- 2 – 3 years
- 3+ years
- On and off — never been truly consistent
Question 22
Be specific — revenue target, audience milestone, product launch, authority position
Thinking Starters
- Hit ₹1L/month from my personal brand
- Hit ₹3L/month from my personal brand
- Hit ₹5L/month from my personal brand
- Cross ₹1 Crore/year mark
- Grow to 10,000 followers on my main platform
- Grow to 50,000 followers on my main platform
- Grow to 1,00,000+ followers
- Launch my first paid course or program
- Build a community of 1,000+ members
- Quit my job and go full-time
- Become a recognized authority in my niche in India
- Build a team and turn my brand into a scalable business
By submitting, your answers are sent securely to your auditor.